Join #PRStudChat on February 22nd for a Career Day Twitter Chat

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. #PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR.

On Wednesday, February 22nd, at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System.

Several of the topics and questions answered by our special guests and our community members on the 22n will include:

1.      What are the best ways to prepare for a career in communications?

2.      What are the “new” skills necessary for every PR person today?

3.      What’s the best way to uncover your dream job?

4.      What characteristics do professionals look for in an interview candidate?

5.      Is the art or the science of PR more important?

6.      What can a young professional do to stand out?

7.      What are some of the best career resources for students and pros today?

8.      What’s the best way to build your professional brand?

9.      What advice would you give to a pro who wants to pursue a career that’s different than their education?

10.  What is most gratifying about a career in communications?

And much more!

Here’s a little more information on our special guests and co-hosts on the 22nd:

Jess-Ostroff-Headshot-e1471047624580Jess Ostroff, CEO & Director of Calm, Don’t Panic Management. Jess is the proud founder and Director of Calm at Don’t Panic Management, a new approach to virtual assistant success, and Managing Editor at Convince & Convert, one of the world’s leading digital marketing advisory firms. She is also the co-host of the new Managing Editor Show podcast, which takes a fun-filled approach to the daily trials and tribulations common to digital writers and their editors. When she’s not coordinating content, teams, or deadlines, you can find Jess practicing speeches, trying new recipes, singing karaoke (badly), researching productivity hacks, or dancing her face off at a music festival.

Laura Petrolino, Chief Client Officer, Arment DietrichLaura Petrolino, Chief Client Officer, Arment Dietrich. Laura has spearheaded communications and development programs for U.S. Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Her ability to help brands and organizations successfully tell their story, develop vibrant and engaged brand ambassadors and communities, create effective and far-reaching communications strategies and resolve complex business challenges has earned her a reputation as a leading authority in the branding, digital marketing, and communications arenas.


Joe Colon, Social Media Manager, Atlantic Health SystemJoe Colon, Social Media Strategy, Atlantic Health System. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. Prior to joining Atlantic Health, Joe spent 7 years at News 12 New Jersey where he launched and led their digital and social efforts as an Interactive Producer. Joe has also spent the last 14 years volunteering in various Fire/Rescue public safety roles. He currently serves as a Fire Commissioner for a large suburban fire district in New Jersey. Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007. He lives along the famed Jersey Shore where he enjoys craft beer, hiking and surfing.

We hope you’ll join us for a dynamic Career Day session on February 22nd. As always, we welcome your questions before or during the chat session. You can tweet @PRStudChat, @ValerieSimon, @dbreakenridge, @LKPetrolino, @JessOstroff and @JosephColon with your questions. Be sure to also visit our LinkedIn Group to share your ideas.

“See” you on the 22nd!

 A Little More About PRStudChatIt began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together. Read more