Julia McCoy

PR professionals are known for their strong writing skills and creative storytelling. Today, there are more opportunities to share your compelling stories through a mix of media (PESO) and to create content that helps you stand out, be recognized and create deeper engagement with your audience.

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR.

Our February #PRStudChat special guest and co-host, Julia McCoy, (@JuliaEMcCoy) author of Practical Content Strategy and Marketing, and the founder of Express Writers will lead a discussion to help PR students, professionals and educators understand how content plays a big part of their PR practice. Whether you’re just about to graduate or you’re a seasoned PR pro, there is always room to improve your skills.

Here are a few of the topics/questions that Julia and the #PRStudChat community will discuss:

Q1: Writing skills are crucial for any PR pro. What are the first steps PR pros can take to hone their writing skills?

Q2: Can content help PR pros boost their careers? How? Please give some examples.

Q3: How important is creating content for soon-to-be PR pros? And why?

Q4: Should aspiring PR pros publish their content for the worldwide to see? And if yes, what are some ways they can do that?

Q5: What are some ways a PR pro can learn to be a better writer?

Q6: What tools do you recommend for PR pros to help them to sharpen their writing skills?

Q7: Talk about content creation best practices.

Q8: From a content creation perspective, what goals should PR pros set for 2018?

Q9: How can publishing content influence a career in PR?

Q10: What advice do you have for students and pros with respect to content strategy in 2018?

Put on your storytelling / content hat, and join the #PRStudChat conversation with PR and marketing friends who will share their content insights and experiences.

As always, we welcome your questions before or during the chat. You can tweet @PRStudChat, @CorinaManea, @ValerieSimon or @DBreakenridge with any content questions you would like answered.

See you on February 15th at 12:00 p.m. ET!

About #PRStudChat

It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together.

About Spin Sucks

Started in September 2006 by Gini Dietrich, the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.

What started as a simple blog, soon became a movement. Spin Sucks is the number one PR blog in the world, the go-to resource for PR professionals to learn new strategies and tactics, to share and receive expert advice. It’s also the place where people have fun discussions, brainstorm, ask for help, and make new friends.