Book Review: Digital Marketing Analytics

imgresI spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book of choice was Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary.  After finishing the book, I’m happy to report it was a great read.  If you’re looking to dig into consumer data and analytics, then this book is for you.  Here’s my video book review detailing why I like Digital Marketing Analytics.  The video is just over eight minutes, so as you can tell, I have a lot to say!