On Thursday, June 21st at 12:00 p.m. ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo) the Founder and Principal of Experiential Communications. Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals.
With the #PRStudChat community, Kevin will discuss the power of research as part of your communications strategy. He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.
By participating in #PRStudChat you’ll learn the benefits of communicating research through content on a blog or in the media, which includes:
- Increasing in research citations.
- Funding for future research.
- Fulfilling the obligations of a current project.
- Promoting a program or initiative you are involved with at your institution or company
- Putting knowledge to the service of society.
- Generating personal speaking and/or consulting opportunities.
Here are the questions Kevin and the community will discuss on the 21st. We encourage all community members to share their perspectives and ideas on communicating research more effectively.
Q1. Why should you communicate research? What’s the value?
Q2. What are some common obstacles communicators make when trying to communicate research effectively?
Q3. What’s the best way to distill research and pull out what’s most valuable to communicate?
Q4. What is the best process for communicating research after a project is finished?
Q5. What are common mistakes in communicating research?
Q6. How do you avoid over using jargon?
Q7. How do you avoid being misquoted, and what do you do if you’re misquoted?
Q8. What are some difference between academic writing and writing for public audiences?
Q9. How do I measure the value of your research communications efforts?
See you on June 21st at 12:00 p.m. ET!
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together.
About Spin Sucks
Started in September 2006 by Gini Dietrich, the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.
What started as a simple blog, soon became a movement. Spin Sucks is the number one PR blog in the world, the go-to resource for PR professionals to learn new strategies and tactics, to share and receive expert advice. It’s also the place where people have fun discussions, brainstorm, ask for help, and make new friends.