Back in 2009, a Dartmouth study revealed that the largest not-for-profit organizations were outpacing corporations and academic institutions in social media adoption. Today, more not-for-profits are finding value through targeted social media outreach and fundraising. With so many organizations moving toward social media communication, we thought the topic of Social Good would not only educate but also demonstrate to our community how non-profits are making a difference through their social interactions.
The #PRStudChat June 15th session at 8:30 p.m. ET will focus on Social Good. Joining us that night will be a panel of special guests, all communications professionals, working with non-profit organizations from awareness to fundraising.
It is our pleasure to announce the #PRStudChat panelists:
Shonali Burke is the IABC-accredited, award-winning principal of Shonali Burke Consulting, which specializes in “integrated communication to the nth degree.” In other words, she helps you turn your corporate codswallop into community cool. She did this at various agencies, at the ASPCA, where she instituted their award-winning measurement program, and she can do this for you. But only if you ask. Nicely.
In 2007, PRWeek recognized Shonali as one of the “top 40 under 40” PR professionals in the US, which she is quite pleased to keep reminding you about and never mind her grey hairs. More recently, she’s been named one of 100 PR pros worth following on Twitter by Valeria Maltoni aka Conversation Agent, and one of 25 Women That Rock Social Media by TopRank. She blogs at Waxing UnLyrical, under the watchful eyes of Chuck, Suzy Q. and Lola, her three rescue dogs. Her long-suffering husband has accepted that Shonali can most often be found on Twitter.
As president of Geben Communication, Heather Whaling helps businesses develop and implement traditional and digital PR strategies. Named one of the top 30 PR pros to follow on Twitter, Heather has been quoted in Inc Magazine, Bloomberg BusinessWeek and Mashable about technology’s impact on communication and business. She also co-moderates PR 2.0 Chat (#pr20chat on Twitter), a weekly discussion about PR and social media. Connect with her on her blog (http://www.prTini.com), Twitter, @prTini or via email (firstname.lastname@example.org).
Heather was one of five women bloggers recently selected to visit Haiti earlier this year as part of a blogger outreach tour in support of Fairwinds Trading Heart of Haiti program.
Heather’s company, Geben Communication, focuses on telling a story … communicating the right message to the right audience … influencing public perception. Just as important, we believe in using our platform for good. In fact, the word geben means “to give” in German. Having worked with 30+ nonprofits, Heather believes in the power of these organizations. That’s why for every new client Geben signs, we’re committed to making a donation to a deserving cause.
Melissa Jones graduated from Rowan University with a degree in Communications, concentration in Public Relations. She first got involved in social media while still in college; she volunteered her time at Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization for childhood cancer. She spent her time at ALSF simply building their online presence; communicating with existing supporters while also discovering ways to garner new supporters. She is now working full-time at ALSF as their Social Media Specialist.
We hope you will join us on June 15th at 8:30 p.m. ET to discuss Social Good and to chat with our panel of special guests. Of course, if you have any questions you would like to ask the panel, please feel free to post them in our LinkedIn Discussion Group. Hope to “see” you on the 15th!
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more