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A PR 2.0 Interview with Dave Carroll

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I’m thrilled that Dave Carroll of the band, Sons of Maxwell, interviewed with me.  Dave was kind enough to provide us with his perspective on how his recent YouTube video, United Breaks Guitars resulted in passion and enthusiasm from people around the world.  The video has over 4.4 million views and over 30,000 ratings!

Dave answered my question that I posed in an earlier blog post:  Are you ready for social media?  Based on his response, I don’t think anyone can predict the reaction to a blockbuster viral video that ignites passion and raises recognition to unimaginable heights.  What I find incredibly refreshing is that Dave remains focused, grounded (after all he took the time to do this interview) and describes himself as the same musician that he was before.

Check out the full interview with Dave on my MusicQuench blog.

Are You Ready for Social Media?

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United Breaks GuitarsI came across a viral video called United Breaks Guitars that I thought was really good.  Dave Carroll, a musician in the band, Sons of Maxwell, created a viral video with his band after he experience an unfortunate incident with United Airlines.  Because his guitar was broken during a flight from Halifax to Chicago, Dave expressed his upset and despair by sending United Airlines a very strong message.  The video has over 3.3 million views and more than 24,000 ratings.  It was also picked up by Fox News and other news stations.

I thought a blog post about this situation was perfect for my MusicQuench blog, so I posted it there.  I invite you to check out Dave’s social media story and how you need to be prepared when social media works and suddenly millions of people are noticing you!

Music Quench  Post :  Are You Ready for Social Media