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PRSTUDCHAT

Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

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Content gets your audience’s attention. Through content you communicate, engage people and start conversations with them.

Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders.

On Wednesday, March 22nd, at 8:30 p.m. ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Joining us as our special guests and co-hosts will be Nicole Rodrigues, CEO, and founder of NRPR Group, Sandra Fathi, President, Affect, and Corina Manea, Chief Community Officer at Spin Sucks and founder of NutsPR.

Several of the topics and questions answered by our special guests and our community members on the 22nd will include:

  1. How much time/attention do you give to the content you share and why?
  1. Do you have a content strategy in place? Discuss your approach to content?
  1. What role does content play in building relationships and a community around your brand?
  1. How do you know the best type of content to share to support your storytelling?
  1. What types of content help you to build the strongest relationships?
  1. What are the best ways to find out the content your customers and constituents want?
  1. How do you know your content is resonating with your audience?
  1. What are the different ways you’re engaging your customers in communities today?
  1. How much importance do you place on Earned media (the “E” in the PESO model)?
  1. What are the best tactics you used in building relationships through content?

And much more!

Here’s a little more information on our special guests and co-hosts on the 22nd:

Nicole Rodrigues_1Nicole Rodrigues is the CEO and founder of NRPR Group. She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. She’s developed and executed strategic campaigns for some of the biggest names in business such as Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders.

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. Nicole is a contributor to Forbes and The HYPE Magazine, and her tips and insights have been published on popular websites and blogs such as PR Daily, PR News, Adweek’s PR Newser, SpinSucks.com, Rescue A CEO, The PR Closet, NutsPR, The Neon Notebook, and more. She’s also been a guest on Jus My Style Radio, Gridiron Beauties, Women Entrepreneurs Radio, Today in Marketing, and Business Rockstars Radio as an expert in publicity and social media marketing.

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. She is one of eight hand-selected board members for The Organization of American Women in Public Relations (Women in PR USA) and is also a board member for Fremont College.

Nicole takes great pride in being a former NFL cheerleader, spending many years cheering for the famed Oakland Raiders. She continues to cheer on her “new team” at NRPR and is a graduate of San Jose State University with a Bachelor of Science degree in Public Relations.

 

Sandra Fathi, Affect An ardent entrepreneur, Sandra Fathi has spent the last 20 years helping technology, healthcare, and professional services companies achieve their goals. As President and Founder of Affect, a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002.

Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network. She went on to work at a number of leading technology firms and one of the top global PR agencies. Her clients have included Apple, EDS, Ericsson, Nokia and Microsoft, as well as innovative start-ups.

Sandra is also active in the communications industry and professional community. She is a current board member of the PR Council and has served as Chair of PRSA’s Tri-State District, President of PRSA-NY and President of the PRSA Technology Section. She is a sought-after speaker for conferences and events and her expert commentary has appeared in business and industry outlets such as CNN, Forbes, Entrepreneur, Inc., Huffington Post and U.S. News & World Report.  Adding to her accolades, Sandra has been recognized as one of PRNews’ Top Women in PR, a PRNews PR Professional of the Year finalist, and a Bulldog PR Agency Professional of the Year.

In addition to her professional pursuits, Sandra is a wife and mother of two children and one demanding dog. She is passionate about philanthropic work and serves on the board of directors of HavServe, a nonprofit organization focused on community-led development in Haiti.

Corina ManeaCorina Manea is the chief community officer at Spin Sucks and Arment Dietrich. She also leads student relations for Spin Sucks, and is the founder of NutsPR. She loves bringing people together and connecting them. Corina fell in love with PR in college and she did not look back ever since.

When not working, you can find her reading books, lots of them, hiking, or playing with pets of all kinds and forms 🙂

Her favorite social platform is Twitter, connect with her there.

We hope you’ll join us for a dynamic session on Building Relationships through Content on March 22nd. As always, we welcome your questions before or during the chat session. You can tweet @PRStudChat, @ValerieSimon, @dbreakenridge, @NicoleRPR, @sandrafathi and @corinamanea with your questions. Be sure to also visit our LinkedIn Group to share your ideas.

“See” you on the 22nd!

A Little More About PRStudChat … It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together. Read more

 

 

Nicole Rodrigues

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

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A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group

Nicole RodriguesAnyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? When each of the above occupied its designated plate space with very little to zero overlap. Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources?

As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting:

1) “Unlock to Share” Plugin

Lets play executive for a second. You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms. You’re ready to take the company to the next level, but are unsure how to advance from triple digit likes to real time dialogue. The Unlock to Share Plugin is a simple plugin that “unlocks” additional content for your visitors after they share it across Facebook, Twitter, or Google+. For example, if you own an agency and you have great video content and helpful how-to’s, you can make it so visitors must share a specific post from your site across their social platforms to access your full range of content on your site. This keeps the user engaged and also increases you social media visibility.

2) Instagram

What if I told you that Mark Zuckerberg’s little startup turned eleven years old this month? Although Facebook still reigns as the world’s most popular social networking site, is there anything less cool than having your parents like your gym selfie? However, since being acquired by Facebook for a cool $1 Billion dollars in 2012, Instagram has now morphed into the most preeminent photo and video-sharing app in the world. Maintaining a carefully curated Instagram account allows a business, large or small, to creatively interact with their audience in a way that’s virtually free. You and your clients should be taking advantage of this new, free way to market yourself and interact with media.

3) Fiverr

The best thing about having interns is that they will simply do what you ask for relatively cheap. However, when those interns graduate or move on professionally, you’re often left with too many tasks and not enough help. Introducing Fiverr, an online service catering to creative professionals where outsourcing your most monotonous busy work is only $5 and a click away. Whether the task is online marketing, graphics and design, writing and translation or a simple advertisement, Fiverr is a fast, safe and efficient way to get it done when it needs to get done.

4) SnapChat

Before you gawk at the notion that an app frequented by middle school students can be a useful marketing tool, hear me out. What sets Snapchat apart is the time sensitive nature of its content. Users can personalize the duration for which their pictures are visible. In one to ten seconds, a company can go head-to-head with societies’ ever shrinking attention spans and announce new clients, showcase their sales and distribute promo codes, and ultimately pull back the curtain to give clients and followers a behind the scenes view of your company.

5) Rapportive

A business associate once told me in confidence, “Great networking is like stalking, but instead of hiding in someone’s bushes, you hide behind your computer screen.” While I would never trust this individual with a pair of high-powered binoculars, they do make a very valid point. It often takes time and a lot of energy to find the proper contact info for people you want to network with, until now. Rapportive is a new information consolidating widget that displays a contact’s LinkedIn and Twitter info within your Gmail browser window, saving you time and providing the vital information to get in touch with them on multiple platforms, quickly.

Nicole Rodrigues is the CEO and founder of NRPR Group. She’s a seasoned publicist and social media marketing pro with more than 14 years under her belt. She’s developed and executed strategic campaigns for some of the biggest names in business such as Yahoo!, Dolby, Sony Pictures Entertainment, Sony Playstation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders. You can connect with her on Twitter, Instagram, Facebook, and LinkedIn.