PR Tag Archive

Micro vs. Macro Influencers

Don’t let the name fool you. There are five reasons micro influencers can be more impactful for your brand. Social media marketing...

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Take the “FEEL” Test First, Before You Communicate

Here's a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you...

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On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It's the "O" in...

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#PRStudChat Discusses The State of Digital Corporate Reputation

PR in the 21st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as...

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a...

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7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

Jeff Bezos said that your brand is what people say about you when you’re not in the room. Because the digital space gives people a new...

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Seven Steps to Walk Through Your Fear

A guest post by Ken Jacobs, Principal of Jacobs Consulting & Executive Coaching. It may surprise you how much fear there is among the...

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7 Things You Need to Know Before Starting a PR Business

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive,...

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