PRSA Digital Impact & Social Media Planning

How do you teach a group of PR professionals to build a social media plan in one hour?  Not an easy feat, especially because planning can take months. To teach planning, you have to have a plan and a streamlined approach to your presentation.  I’m presenting at the PRSA Digital Impact Conference on May 6th in New York City and there is a tremendous amount of information to cover. My session begins at 3:15 p.m. and runs until 4:15 p.m. and when it’s over, I’m hoping that the PR pros in attendance walk away with a clear Roadmap to social media communication success.

There is so much that I could talk about, but I am basically focusing my discussion around challenges to planning, the Roadmap that you need to build for your brand and a breakdown of strategies based on a tool that I developed, which has helped me tremendously in my planning.

Here’s a glimpse of the tools we’ll be discussing:

The Mango! Roadmap

The Strategy Wheel

Click to enlarge

Having the right visuals will guide my discussion and help me to streamline my presentation.  I’ll also be using one of my client’s as an example a social media program that used the Roadmap and the Wheel in their communications program.

I’m looking forward to the PRSA Digital Impact Conference and, if you are joining me on Thursday, May 6th, get ready to move quickly and steadily.  Before you know it, you’ll be navigating your own Roadmap and using the Strategy Wheel for your own brand.

Hope to see you at Digital Impact!