public relations – Deirdre Breakenridge

January 14, 2019

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It's the "O" in...

January 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more...

December 4, 2018

Just last month on Sept. 24, the United Nations launched a new “Youth 2030” strategy, reflecting the UN’s new commitment to working...

November 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR - though not...

November 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how...

October 29, 2018

Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering...

October 23, 2018

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through...

September 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima, APR, CPRC, at KSC, a marketing, advertising and public relations...