Relationship Building – Deirdre Breakenridge

February 5, 2019

Modern Communicators Need to FEEL + THINK Before They Communicate

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart,...

December 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book...

June 11, 2018

It’s well known that public relations professionals are very good at building relationships. But is it enough? We all know someone in our...

February 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that...

March 8, 2017

Content gets your audience’s attention. Through content you communicate with your brand’s different audiences, you engage and start a...

January 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons...

September 14, 2015

Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be...

August 21, 2015

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always...