On November 16, 2011, at 8:30 p.m. ET, the #PRStudChat community will discuss social media in the organization and how PR, along with other key areas, work together to create a good social customer experience. Our special guest that night, sharing his thoughts on the topic, will be Michael Brito (@britopian), vice president at Edelman Digital and the author of Smart Business, Social Business: A Playbook for Social Media in Your Organization.
Here’s a little more background info on our special guest:
Michael considers himself a student of the social business, community building and customer advocacy. Over the past 13 years, he has been fortunate enough to work for major brands in Silicon Valley to include Sony Electronics, Hewlett Packard, Yahoo! and Intel. Edelman Digital hired Michael in 2009 as a Vice President of Social Media, where he is responsible for providing strategic counsel to many of their tech clients in the Bay Area.
Michael believes that marketing can be evil at times; but if done right, it can drive customer loyalty and brand advocacy. He thinks that marketers and communication professionals need to spend more time listening and taking action – less time talking.
He also believes that consumers are real people and relate to other people, not corporate entities and logos. They hate to be referred to as customer segments and/or target audiences. Michael is confident that if brands treat them like humans with kindness and respect — and essentially show them a little love — their customers will love them back and tell others about it too.
We’re really excited about Author Michael Brio joining us for the November 16th #PRStudChat session. We look forward to a dynamic discussion on the best ways to create a better social customer experience. If you have any questions for our special guest, please feel free to post them on our LinkedIn Discussion Group. Hope to “see” you on the 16th!
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more