SWAGG

December 20 2010

The Winner of the #PRStudChat SWAGG Scholarship Award is …

Deirdre Breakenridge PR 2.0, PR 2.0 Technology, PRStudChat, Social media, Twitter Breakenridge, Christina Morgan, communities, Deirdre Breakenridge, PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, Relationships, Social media, Stand Up to Cancer, SWAGG, twitter 1

The 12 Gifts of PRStudChat proved to be an inspiring way to end the year… nearly 1,500 tweets filled with valuable advice and acknowledgement of those who share their gifts with us each day. As a special gift to our community, SWAGG, our December #PRStudChat sponsor, offered one lucky student a $200 scholarship toward their education! Students participating in the chat were asked to leave a comment on PRStudChat.com, answering the question, “How would YOU benefit from a $200 SWAGG Scholarship?”

We took the names of all those who left a comment and used randomizer.org to select the winner. And the winner (drum roll, please!) is…. Christina Morgan! Congratulations Christina! Here is the comment she left.

Hi Valerie & Deirdre–

As a soon-to-graduate (May 2011) of Florida State University’s College of Communication, student loans are less than a year away for me to begin paying off (EEK!). While some scholarships, grants, and full-time work throughout college have helped keep me afloat, the $200 SWAGG scholarship would definitely go toward back-paying my education! Also, my professional organization is taking a trip to Chicago, IL in March to visit some PR and advertising firms as prospective employers, so it could help pay for that too.

Thanks for continuing to provide opportunities like this to students–and for starting #PRStudChat, it’s been such a resource to so many!

Best of luck to all and Happy Holidays!

-Christina

We are proud to have such hardworking and dedicated students like Christina in our community. We were impressed by the responses from each of the students who commented and hope to offer many more scholarships and other giveaways in the future. The schedule for our 2011 Chats is available, so please take some time to mark your calendar now.

We very much appreciate SWAGG for working with us to provide this opportunity for our students. Please be sure to give a shout out to @swaggmobile & say thanks for taking the time to join our #PRStudChat in December, while they are busily in the process of rolling out a mobile app. The app lets friends give and receive gift cards from their smart phones, cutting down on the old-school plastic giftcards — relevant considering 60 percent of Americans will ask for gift cards this year (National Retail Federation). In addition, SWAGG is giving back through its partnership with Stand Up to Cancer. Every time the app is downloaded between now and Dec. 31, 2011, SWAGG will donate $1 to Stand Up to Cancer up to $125,000. You can find SWAGG on and on Facebook.

December 13 2010

A Special #PRStudChat Announcement

Deirdre Breakenridge Event, PR 2.0, PR 2.0 Technology, PRStudChat, Social media, Twitter communities, Deirdre Breakenridge, PR, PR 2.0, PR2.0, PRStudChat, public relations, Putting the public back in Public Relations, Relationships, Social media, Social networks, SWAGG, twitter 2

On Wednesday, December 15, 2010 at 8:30 p.m. the #PRStudChat community gathers for our Holiday chat session, the 12 Gifts of #PRStudChat. We’ll ask our community how each of the 12 gifts below have helped them during 2010 (at the same time recognizing those special people who help to deliver these gifts to us all year round):

Gift #12: Creativity. What inspires you? When/where/how do you do your best brainstorming?

Gift #11: Curiosity. What do you want to learn more about in 2011?

Gift #10: Organization. What tips do you have for staying organized?

Gift #9: Fun. How do you find fun in your job?

Gift #8: Time. What are your top secrets for time management/ multi-tasking?

Gift #7: Friendship. Can friendships emerge from professional relationships? How?

Gift #6: Opportunity. How do you create and make the most of opportunities (biz or personal)?

Gift #5: Listening. How do you become skilled at listening?

Gift #4: Learning. Where do you find learning opportunities?

Gift #3: Trust. Who do you trust? How do you build trust online?

Gift #2: Leadership. What are the most important traits in a leader?

Gift #1: Community. What makes an individual a valuable member of the community?

As a special gift to the community, our #PRStudChat sponsor that night, SWAGG, will offer one lucky student a $200 scholarship toward their education. SWAGG joins us on Wednesday, and is in the process of rolling out a mobile app during the month of December helping to simplify holiday shopping.

The free app lets friends give and receive gift cards from their smart phones as well as digitally keep track of gift cards, rewards and loyalty cards, cutting down on old-school plastic — relevant considering 60 percent of Americans will ask for gift cards this year (National Retail Federation).

In addition, SWAGG is giving back through its partnership with Stand Up to Cancer. Every time the app is downloaded either on Android or iPhone between now and Dec. 31, 2011, SWAGG will donate $1 per registration to Stand Up to Cancer, up to $125,000. You can find SWAGG on twitter @swaggmobile and on Facebook.

We’re excited for our Holiday chat and the scholarship offering. During the session, we will be posting a question to the #PRStudChat blog. Students who answer the question will be a part of a random selection process, with one lucky student to be awarded the SWAGG Scholarship!

We hope you will join us on the night of December 15^th and help us to celebrate the 12 gifts of #PRStudchat.

August 31 2010

Interview with ABC News Entertainment Reporter/Producer Sheila Marikar

Deirdre Breakenridge Event, PR 2.0, PR 2.0 Technology, Social media ABC News, Deirdre Breakenridge, Media Relations, Mercedes Benz Polo Challenge, PR, PR 2.0, public relations, Sheila Marikar, Social media, SWAGG, Video 5

Here’s my second interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. Sheila Marikar, Entertainment Reporter/Producer at ABC News, was kind enough to interview with me regarding the importance of building a relationship (the right way) with the media. The video comes to you live from the SWAGG VIP tent.

August 30 2010

Interview with Sarah Evans at #SwaggHamptons

Deirdre Breakenridge PR 2.0, PR 2.0 Technology, Social media Mercedes Benz Polo Challenge, Mobile Applications, PR, PR 2.0, public relations, Sarah Evans, Sevans Strategy, Social media, SWAGG, Video 0

I was invited by Sarah Evans, founder of Sevans Strategy and SWAGG to be their guest at the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. It was such an amazing day, traveling on the SWAGG party bus, spending time in the SWAGG VIP tent and enjoying the Polo match. I was able to steal a few minutes with Sarah (in between her interviews with celebrities that stopped by) to discuss what PR and communications professionals need to know about the mobile space. Here’s my interview with Sarah: