On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases. However, today we are able to take video to the next level with Vine, Meerkat, and Google+ Hangouts On Air, as well as the use of those unplanned viral videos that spark incredible passion and interest in our social communities.
To help us better understand the incredible possibilities of “all things digital video” Doug Simon @dsssimondoug), CEO of D S Simon, will be our #PRStudChat special guest. Doug will share his insights about video over the years and how we can ramp up our communications with digital video. In addition, after conducting a recent in-depth survey with over three hundred journalists (the D S Simon Media Influencers 2015 Report) Doug will also discuss why video is capturing the media’s attention more frequently than other types of content.
The April 28th #PRStudChat session is an opportunity for students and professionals to brush up on their 2015 video knowledge and skills. Get ready to roll up your sleeves for a learning session that will not only uncover new ideas and tools, but also help you to move forward with an easy way capture and use video in your communications programs.
Prior to our chat session, if you have any questions for Doug, just tweet us at @dbreakenridge or @valeriesimon and we’ll be sure to include your questions in our community discussion. See you on the 28th!
More About #PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more