Integrated CommunicationsPR 2.0Strategic CommunicationsVideo

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It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

By way of contest background, After reading my latest book, “Answers for Modern Communicators,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices. The areas of practice included media relations, strategic communication/integrated marketing communication, and employee communication – that all related to the class content.

Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst. Last semester, Nicole took the introductory public relations course where she learned about the industry, important practices, and skills, as well as the importance of maintaining mutually beneficial relationships. As she continues her undergraduate degree, Nicole is focusing on potential careers in public relations, sports or entertainment broadcasting, as well as media relations and content creation.

Nicole Morin, UMASS at Amherst Student

Take a look at Nicole’s winning video and also give her a congratulatory shout out on social media!

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