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3 Comments

  1. Rosa del Blanco
    August 28, 2009 @ 3:56 pm

    This is very obvious but very much forgotten sometimes. However, in the case of the companies with many competitors it would be a tough work to analyze all of them… I understand you chose the main competitor just to have an general idea of the sector…
    In Spain we are just giving our first steps in 2.0 in general and PR 2.0 in particular.
    This blog is very useful , thank you very much!
    All the best!

  2. Deirdre
    August 28, 2009 @ 6:04 pm

    Hi Rosa, thanks for commenting. I agree! Researching competitive information is obvious, yet so often overlooked. We work for many large multinational companies and the best approach is to just analyze the activities of two or three direct competitors. Of course, social media allows you to find out about many more, but it’s probably best to start with the big ones, so that you’re not overloaded or overwhelmed by information 🙂

  3. DaveChalmers1 (Dave Chalmers)
    August 31, 2009 @ 4:15 pm

    The Competitive Social Landscape http://tinyurl.com/nl3bhx it’s all about brand and competition.

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