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11 Comments

  1. Mariela Castro
    July 5, 2010 @ 1:29 pm

    Very interesting point, Deirdre. I liked specially the part when you said that, despite not being able to read the newspaper, you didn´t grab your laptop. It´s not the news, it´s the act itself – the pleasure of sitting in the backyard with the newspaper in one hand and a cup of coffee in the other hand. That´s why books, and cinema, and theater, and printed stuff will never disappear. Just because people like the sensation. Technology is great, really, but we must understand how it can live together with other “traditional” ways of communication that are part of our existence and well being as humans.

  2. Deirdre
    July 5, 2010 @ 1:38 pm

    Hi Mariela! Thank you. You’re right, we find great pleasure in different kinds of media and don’t try to replace one for the other. When I want to sit outside by the pool, I choose magazines or a book. I don’t have my blackberry by the pool. I especially hope that books, cinema and theater don’t disappear. Of course, future generations will determine how they want to be entertained. I’m happy to report that the teenagers in my house love to read books and can’t pass up a good movie in the theater. When Twilight and New Moon were first out, our kids had to see those movies on the big screen. There are millennials who enjoy everything from traditional to digital and social media. Thanks for sharing your thoughts!

  3. Brandthony
    July 5, 2010 @ 2:31 pm

    Definitely agree. It’s easy to get sucked into the echo chamber. But we must remember that the advent of a new medium never necessarily kills an older one. Radio didn’t kill print, TV didn’t kill radio, and online still hasn’t killed TV. The mediums are changing and evolving, but they’re still around.

  4. Deirdre
    July 5, 2010 @ 3:04 pm

    Yes, the mediums are evolving and I’m sure we’ll see more blendng of TV and Internet, popular blogs and online media outlets (similar to Mashable providing tech for CNN) and the like. I’m a huge proponent of social media but social media certainly hasn’t killed magazines or TV for me 🙂 Thanks for commenting!

  5. catherine hamilton
    July 11, 2010 @ 1:58 pm

    Hi Deirdre,

    Ironically part of my morning routine is checking your blog; thanks for sharing your integrated daily regimen.

    It feels like the hybrid consumer is part of a symbiotic relationship between consumer, social media and marketing professionals. I agree that the consumer drives change, social media pushes integration, and marketers are creating IMC campaigns that connect, offer value and enable many-to-many communication. These are exciting times.

    You mention your family’s routines: the Kaiser Family Foundation report (http://www.kff.org/entmedia/entmedia012010nr.cfm) shows 8-18 year-olds on average dedicate 7:38 per day to entertainment media though through media multi-tasking it’s actually 10:45 hours. Given that multi-tasked media consumption is our current and future reality it seems the hybrid professional is the way forward. Thanks for the post!

  6. Deirdre
    July 11, 2010 @ 4:56 pm

    Hi Catherine! Thank you for letting me know that you check my blog as a part of your morning routine. That’s awesome!! It’s unbelievable the amount of time that 8-18 year olds spend on entertainment media. I definitely see this everyday in my family! I agree with you it’s our current and future reality and the hybrid approach will serve these consumers well. Thanks so much for sharing your insight and the Kaiser Family Foundation report 🙂

  7. Heather Rast
    July 13, 2010 @ 6:42 pm

    Hi, Deirdre. I’m a new reader, although I’ve followed you on Twitter for awhile. I think it’s ironic to discover this post of yours discussing media consumption habits; I recently dug into this a little on my own post about multichannel consumers (as versus multichannel sales): http://insightsandingenuity.com/branding-in-a-multichannel-world/

    I think one of the key learning and growth opportunities brands have is to better understand the occasions their audiences consume information, the experiences inherently expected within the channel and from the tools, and the value that can be delivered at those junctures to create the most impact.

    Thanks for your work here!

  8. Deirdre
    July 16, 2010 @ 9:50 pm

    Hi Heather! Welcome and thanks for taking the time to read my posts. I really appreciate that you shared your post. I agree that it’s so important to understand how audiences consume information. It gives us a much better picture of how to channel content and what will create the most impact. I’m always fascinated by the millennials and the their consumption habits. It will be interesting to see how their preferences change as media continues evolve and technology becomes even more advanced.

  9. Sean Tracey
    October 19, 2010 @ 1:39 pm

    Deirdre,
    NIce to meet you at Maine PR, MPRC meeting. I gave you some good press on our web site. Scroll down at http://www.seantracey.com.
    Also, can you give me the link/reference to the interesting “floating icon/thumbnail” web portal you built and featured in your presentation? Stay in touch.
    Sean

  10. Deirdre
    October 20, 2010 @ 6:41 pm

    Hi Sean! Thanks for the coverage on your site. I really appreciate it 🙂 I can give you a write up on the education wall but no links because it’s an internal communications project.

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