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2 Comments

  1. @engagetony
    June 18, 2013 @ 11:04 am

    Thanks for the highlights Deirdre! Do you personally find journalists interacting very much with you professionally in social media? I haven’t seen it measurably affect coverage for clients and their stories yet.

  2. Deirdre Breakenridge
    June 18, 2013 @ 11:21 am

    My pleasure, Tony. For me professionally, I’ve been in conversations with journalists on Twitter and blogs that have led to good relationships and stories. However, I’m still using email to pitch, mostly because that’s what my journalist friends prefer. For clients there have been cases where a client commenting on a blog and providing insights on a story has let to coverage. As more journalists use social media for their stories, it’s a good for our clients to be visible whether it’s through relevant industry blogs, Twitter or LinkedIn. Thanks!

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