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  1. Scott Tousignant - Unstoppable Fat Loss
    September 30, 2008 @ 5:23 pm

    Well, well, now you’ve got me excited for you book release in early ’09

    I’ve never been much of a techie guy and always relied on programmers to get things done for me. This was always expensive and time consuming.

    Now with the blogs, Ning and similar social networking communities, Facebook, and more, it has become easier and easier to create an attractive looking site that will get my message to the masses.

    The user interface of many of the new media sites is very easy to use and in many cases free! You’ve got to love that.

    Now when I want to make a simple change to my site I can do it on my own in just a matter of minutes.

    Keep us posted on your new book!

    Scott Tousignant

  2. Mark
    October 3, 2008 @ 9:56 am

    As a graduating student, I’m so glad i’m coming out prepared. Thanks for the update!

  3. DBreakenridge
    October 3, 2008 @ 11:15 am

    Mark and Scott,

    Thanks for commenting. There’s so much more we can do today with the knowledge and access to easier tools.

    Mark good luck this year in school!

    Scott, I will definitely keep you posted on the book. If you’re on Twitter, I talk a lot about my writing experience. You can follow me at dbreakenridge.

  4. David
    October 7, 2008 @ 7:11 pm

    Deirdre — love this posting…I actually read a story about something similar by a guy who was researching investments into PR consultancies and this was one of the things that he mentioned.

    He basicially split it into content generators, acc man/client service people and your technology enabling department.

    I thought it was pretty interesting, especially given all that’s currently going on at the moment in our industry.

    BTW — on the research chapter in the current PR2.0 book, but really need to get my teeth stuck into the rest. 🙂

    Laslty — love this post.

  5. DBreakenridge
    October 7, 2008 @ 7:29 pm


    I’m happy that you like this post. It’s so true and I see it more and more of this every day in our industry. Sounds like a very interesting article you came across. If you have a link, please forward it to me so I can review and share it 🙂

    Hope you find the time to sink your teeth in to some of the other chapters. Thanks for commenting!


  6. David
    October 22, 2008 @ 5:10 pm

    Deirdre —,guid,516dadee-eca4-418d-8232-1e9d2b715240.aspx

    BTW — PR Week UK also featured something called the Future of the Agency…17 Oct. Not read it yet tho.

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