On Tuesday, November 17th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making.
Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that:
- Leverages data to create timely PR opportunities.
- Uses social and content to amplify media placements
- Partners with influencers to extend campaign reach.
Here’s a little more information on our PR experts:
Heather Whaling is founder/president of Geben Communication. An avid Twitter user, Heather can trace the majority of Geben’s business back to relationships that began online. This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR. After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post). Geben is also the top boutique agency in Columbus, according to Columbus CEO.
Jason Sprenger is the president of Game Changer Communications. Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). He has also held various roles with three Twin Cities public relations firms. He has worked for a wide variety of organizations, from large to small and public to private, and has been a corporate, agency and freelance counselor. As a result, Jason has seen the PR industry from as many angles as anyone and learned how to drive success no matter what the challenge or situation.
If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us. We hope you’ll join us for a fun and informative Twitter chat session focused the art of creative storytelling and the best ways to improve your visual content to create more impact. “See” you on the 17th!
More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more