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4 Comments

  1. Heather
    April 4, 2011 @ 8:39 pm

    Excellent post! I have found very few social media management tools that provide coverage across more than twitter and facebook, allow for user roles & permissions, provide workflow and escalation, audit control and export, and a content library. And in most cases none of them do listening well too. it seems as though spredfast and sprinklr are the only ones with good content library/workflow/audit. Would you agree? Or am I missing a tool?

  2. Deirdre
    April 4, 2011 @ 9:03 pm

    Thanks, Heather! I’m glad you liked the post. We use Engage121 for social media management, listening and engagement (you can add in your content library). I’m not familiar with sprinkler, but according to ReadWriteWeb, Spredfast competes with Objective Marketer and Radian6. Thanks again for sharing your thoughts 🙂

  3. Justin Goldsborough
    April 4, 2011 @ 11:30 pm

    Hi, Deidre. Your 5 above are right on. Would love to hear you deep dive more into how you decide what social platforms are acceptable for a brand and how you pull back or eliminate certain profiles for companies who suffer from social sprawl.

    Competitor comparison can be one of the biggest audit benefits IMO, simply because seeing what competitors are doing is always one of the data points that gets leaderships’ attention. Cheers.

  4. Deirdre
    April 5, 2011 @ 6:46 am

    Hi Justin! Thanks for commenting on my post. I’m going through the this exercise with a couple of organizations now it’s a challenge to decide which social profiles continue on with great engagement and which are pulled back. Many organizations suffer from social sprawl. The trick is to get the process in place that evaluates the strategy of the profile before it’s set up to prevent the brand’s social chart from expanding rapidly without clear purpose.

    As for competitor comparison, I agree! This is another eye opening part of the audit and definitely gets attention from executives. Have a great week!

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