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  1. John Cowley
    May 6, 2015 @ 5:30 pm

    Thank you for the analysis of digital video innovation today. While I agree with everything said, I do have a question about the content. While video is becoming ever more prevalent in both public relations and journalism today, there is still a large fraction of the global, and even national, population that do not have access to a device that can stream these videos. Even many people with internet connection and a Smartphone are unable or not patient enough to wait for long lapses between hitting the play button and seeing the information presented in video format. This being said, is video the death of written news and public relations? How much longer do readers have? What will happen when there is only video and those without access will be unable to view it? These questions are something that anyone in public relations must ask themselves, as we strive for a larger audience, not just a privileged few.

  2. Deirdre Breakenridge
    May 10, 2015 @ 2:38 pm

    Hi John, sorry I missed your comment last week. Video has become an important part of the PR toolkit. However, it’s not necessarily replacing other story formats but enhancing them. For example, the news release is still a valuable tool when the story is newsworthy, credible and well written. Plus, the ability to add multimedia to news releases adds a whole new level of storytelling. Whether you are sharing stories with journalists, bloggers, new influencers or directly with your customers, there is always going to be personal preference in the way we like to gather, organize and share news. I don’t see video as the death of the news release or PR, but more of a way to expand how we share information with our stakeholders and an opportunity to be more interactive. Thank you for sharing your thoughts!

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