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  1. Angela
    May 7, 2014 @ 9:17 am

    I think for many PR practitioners it is difficult to “resist the temptation to jam everything you can into a single message.” You are always worried about what has been left might become the weakness of your content. I sometimes find it hard to prioritize messages. But I found it could be effective and efficient to explain some complex wordy processes or concepts by using diagrams like flow charts and infographics; however, it does take extra spaces.

  2. Anchal Nayyar
    May 7, 2014 @ 11:29 am

    Hello Brad,
    Your post is very compelling. Thank you for sharing your views. I have also read Made To Stick. It is a wonderful compilation about building powerful messages.
    It is a very obvious fact that after a few words, or at least sentences, people lose track if they don’t understand what you are saying. But this is ignored many times because people have a lot to say and believe every word of it is important. A good way to avoid repetition would be outlining why you want them to know something and why they would want to know it. If this is clear, the rest of the script can turn out to be very influential.
    Creating mental images in writing is a great way to bond with your audience. Using action words, colors, expressions are all useful in creating meaningful and impressive visuals. Messages that stimulate visuals ensure that your audiences process the messages the way you designed them.

  3. kerodgers
    June 2, 2014 @ 1:25 am


    I found a lot of useful tips from this blog post in particular. I, too, have read Made to Stick and I’m glad that you have incorporated some of the principles in the book to media interviews- this is not something I would naturally relate those concepts to.

    I really like your simplicity of not using “too many words”. I feel this is something I often do, especially when conducting any kind of interview or presentation. It is important to remember that we are all humans and we all just want to get things done in a timely manner. However, without being too vague, it seems to be a true feat to be simple, to the point, but also cover all the questions or topics. It seems like you have really mastered this thorough simplicity and I was wondering if you had any tips for presentations specifically.

    I feel that conducting interviews are very similar to giving presentations, however presentations allow for more rambling as you’re not exactly expecting feedback from your audience like you would in an interview. Perhaps that’s the magic rule? Treat your presentation as if it was an interview? Maybe, maybe not. I would be curious about your opinion on the matter, especially since I will be giving a presentation in a few days.

    Thank you for the very resourceful and helpful tips in being direct. I hope I will one day master this ability as you have.


  4. Jim Nico
    June 23, 2014 @ 8:29 am

    Fascinating, cutting edge, and immediately applicable information–my next episode of The Social Network Show will be better thanks to this sage advice. Thank you Brad.

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