Skip to content


  1. Lonny Strum
    January 15, 2010 @ 3:29 pm


    Crisp explanation of the user “stairwell”. Nicely done. Although I kind of understood this, you did a excellent job of making this easy to digest. It’ll help me as I think about my modest following as I delve deeper into Twitterland. I’m still at the “bottom” of the stairway but aspire to climb higher. Is there a term for Twitter addiction?

  2. Marcel van Kanten
    January 15, 2010 @ 3:52 pm

    Interesting tweepology. There are many occasions however a relationship with a tweep doesn’t need to evolve to another level at all. It all depends on the intentions and the agenda a tweep has to communicate with another tweep.

  3. Deirdre
    January 15, 2010 @ 5:01 pm

    Hi Marcel! Yes you make a good point, especially as our network grows into the thousands. The intentions and the agenda of friend or even your own goals may determine if the relationship moves to the next level. Thanks for sharing your insight!

  4. Deirdre
    January 15, 2010 @ 5:04 pm

    Hi Lonny! Thanks for commenting 🙂 I’m happy that the Relationship Staircase is helpful and allows you to easily digest the different levels of friendship (although there certainly may be more). We all start at the bottom of the stairway and the fun part is moving up. You’ll get there and when you reach the top you may just find that term for Twitter Addiction!

  5. Rowena Briones
    January 15, 2010 @ 8:52 pm

    I totally love this concept! As a student and young professional I have not even been on Twitter for a year but I have already seen myself becoming more engaged and making my way up the stairwell. It really is amazing how Twitter can create so many connections to people that you probably would have never interacted with otherwise – opens doors to opportunities as well! Thank you so much for conceptualizing this process in a way that is easy to grasp and understand – I look forward to talking about this more in depth at the next #PRStudChat on relationships!

  6. Ann Marie van den Hurk, APR
    January 15, 2010 @ 11:03 pm


    Spot on about the different types of Twitter relationships formed. Twitter relationships can be as distance or involved as we let them.

  7. jdottavio (Jennifer D'Ottavio)
    January 16, 2010 @ 1:33 am

  8. steprincipato (Stefano Principato)
    January 16, 2010 @ 9:02 am

  9. Deni Kasrel
    January 16, 2010 @ 10:42 am

    Looks like you covered the gambit, at least the good parts. It appears I have been climbing a ladder I didn’t even know existed but for basic intuition.

    As a relative newbie to Twitter (started to really get into it this summer) I’m in different levels with different person, and find your assessment accurate with personal experience, to include Skyping faraway Tweeps. You are so right about the reward of engagement.

    If there’s another level to add, maybe something about collaboration/group sharing as happens in chats and formation of a common thread in the Twit stream. The posse.

    And there are of course negative rungs to the ladder — like people who do things just so you will follow them (e.g. a few RTs) and then fall off your radar in search of more followers. False friends. Not that one aspires to be such a thing; but they do exist.

  10. Rick Hardy
    January 16, 2010 @ 11:25 am

    Thanks, Deirdre, for your wonderful stairway analogy. By categorizing Twitter followers in this way, you’ve given your readers a game plan on what is possible with Twitter and how to get there. I appreciate that you kept it all positive and acknowledge value at each level. Indeed, Twitter is enjoyable for me partly because of casual friends who continue to make me smile.

  11. Deirdre
    January 16, 2010 @ 7:32 pm

    Hi Rick! Thank you for sharing your thoughts on the stairway analogy. I tried to keep it positive although we know there are scenarios that fall outside of my categories of friendship. I find the casual friends enjoyable too. But, for me, reaching the top of the stairway and my Trusted Confidantes are providing me with incredible insight and opportunities that take years of normal friendship or networking to achieve. It’s amazing how people can bond on Twitter!

  12. Deirdre
    January 16, 2010 @ 7:35 pm

    Hi Deni! Thank you so much for your thoughtful comments and for sharing your insight. I agree that there are definitely negative rungs to the ladder or stairs that we just want to step over (the false friends). I also thought you made a great point about a level for group collaboration and the sharing that goes on in the chat session. I’m finding tremendous value from organized chats as well as hashtag conversations. As you continue to climb…let me know if you come across any other levels or stairs 🙂

  13. Deirdre
    January 16, 2010 @ 7:39 pm

    Hi Ann Marie! Thanks for commenting on my Relationship Stairway. I agree…it’s definitely what you make of the relationship and there’s potential on each level of the staircase.

  14. Deirdre
    January 16, 2010 @ 7:44 pm

    Hi Rowena! Thank you so much. I’m really happy to hear that after a year you feel you are making your way up the staircase. It’s true…Twitter and many other social networks level the playing field and allow us to connect with so many people across the globe that you normally would not be albe to connect with. I also look forward to discussing the Stairway at the next #PRStudChat, which will be focused on relationships (in the spirit of Valentine’s Day).

  15. timepass (Shane Jacob)
    January 18, 2010 @ 11:07 am

    The Twitter Relationship Stairway via @dbreakenridge – Awesome read!

  16. MelanieBijlhout (Melanie Bijlhout)
    January 18, 2010 @ 12:21 pm

  17. graemefraser (graemefraser)
    January 18, 2010 @ 1:58 pm

  18. schmitt_it (Peter Schmitt)
    January 19, 2010 @ 3:53 pm

  19. lbroekman (Lode Broekman)
    January 20, 2010 @ 5:14 pm

    Goed verhaal: The Twitter Relationship Stairway –

  20. Jim Kelly
    April 20, 2010 @ 10:53 am

    Point proven – I’m now following you on Twitter from @lifeskindagood (my business stuff, twitter account). Cheers and tnx

  21. Lifeskindagood (Jim Kelly)
    April 20, 2010 @ 2:45 pm

  22. TheESuite (Dennis Baker)
    April 29, 2010 @ 8:55 pm

  23. ntindall (Natalie T.J. Tindall)
    May 8, 2010 @ 10:39 pm

    Where Do You Fall on The Twitter Relationship Stairway?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: