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  1. Bruce Conway (@brucevconway)
    September 23, 2011 @ 2:22 pm

    Very perceptive comments from the teens. Shows a kind of divide between what the Facebook C-suite wants Facebook to be and what the users (teens) want it to be.

    All platforms are malleable according to user-feedback and are to some extent designed by the users themselves, but there’s something more to this I think, possibly having to do with “worldview”, as Grunig mentions. FB has a worldview which differs from Google’s worldview, and you’ll probably see it more visibly not only when the platform (FB, etc.) first comes out, like G+ did recently, but also in the way it evolves, or in the way (the how, when[frequency]) & extent to which the C-suite people want it to evolve.

    If the evolution of the platform is not responsive enough to the needs of users in a particular demographic – they leave.


    Might it be useful to actually print your name along with a time-stamp at the top of each article for people who sometimes cut and paste bits into Comment fields & want to credit you as author? Also, I wasn’t quite sure if you yourself had written the article, or one of your colleagues. Maybe put some sharing icons (FB, Twitter, LinkedIn) as well so that I can see if they can be copied and pasted as well. Hope this makes sense.

  2. Deirdre
    September 24, 2011 @ 8:37 am

    Hi Bruce, thank you so much for sharing your thoughts. I agree with you that it’s definitely about the user and what they do to mold their own expression or participation on a platform. Facebook is very different from Tumblr and it’s also different than G+. Although there are similar functions to suite the needs of many, these networks have to differentiate to some extent in order to (1) capture different demographics / psychographics and (2) so that the they can co-exist. I can’t see one wiping out the other unless the users are frustrated, similar to what the teens said about MySpace and how it was a “crappy combination of Tumblr and Facebook.” I enjoy hearing what the teens have to say the most because they are our future. The two I interviewed had a reason for both Facebook and Tumblr. As much as they said that they didn’t care what people thought about what they were doing, they were still interested in knowing what other people were doing. Facebook and Tumblr both serve a purpose. How G+ plays into this is yet to be determined with the younger generations. In a year from now, I’ll be interested to see the numbers on G+ to see who is using it the most.

    I think your suggestion to print my name and a time stamp is an excellent idea. From this point forward it’s done! I write all of the content on PR 2.0 Strategies, however, occasionally I will have guest writers. As a matter of fact I have a series of guest posts coming up, as I get involved in a project that will take a lot of my focus for a couple of months. Thanks again for your comments and the great suggestion.

  3. Tex
    April 2, 2012 @ 12:56 am

    This article is great! Makes me feel like an old fogey, the kids have some great insights.

  4. anon
    June 16, 2012 @ 12:20 pm

    This article is very true! I’m 16 and tumblr just lets me express myself and lets me post whatever i want, but on fb its like i post what other people want to see. tumblr rules!

  5. Sel
    January 16, 2013 @ 12:39 pm

    Tumblr is a place where people are much more accepting of others for who they are. On facebook, you can’t really say what you want to say because you put yourself at risk of bullying or discrimination. Such as, on facebook, someone admits that they are homosexual and people reply with negative comments. On tumblr, someone comes out, and they are rewarded with friendly messages of congratulations.Facebook is pretty much a place full of people who are all people you ‘know’ but really care nothing about. You can have 500 friends on facebook you have nothing in common with and only get spammed with the things you hate to see. On tumblr, you can form actual friendships and follow people who post things you have interest in. You can do whatever you want on tumblr, actually. Tumblr is also intelligent. People post things with actual meaning and actually think. On facebook, I’m sorry to say that most of the content is of low intelligence. There is also the factor of tumblr being anonymous. You can post things without having to worry about people you know seeing them, and knowing who you are.

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