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2 Comments

  1. David
    March 7, 2008 @ 10:49 pm

    Totally agree with this – although, i find it depends on the message and audience, that sort of thing…and forgive me if this comes across as patronising. But, i just think it depends on who the medium is trying to converse with, and possibly even their motives behind the commnunications.

    I guess/hope “true” bloggers are doing it for the good of the community they represent, whereas i think journalists are often confined to the tone/voice set by their superiors.

    Interesting stuff…

  2. Deirdre
    March 7, 2008 @ 11:49 pm

    David, you make a great point. The true bloggers are having conversations with the community, which is definitely for the good of the community. However, we still want to work through our journalists contacts, even though they are confined to the tone of the publication and the expecations of their audiences. I think we can reach many different groups and cover all of our bases through traditional media relations and by having direct conversations with bloggers and customers online. Thanks for commenting!

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