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  1. JKageorge
    March 17, 2014 @ 11:07 am

    Continually reinforce those relationships. People are fickle and distracted, so it is critical to ‘check in’ and reconnect. When a client of mine hit a major crisis, I was happy to have eager help from a team of comm’s experts, PR service providers and reporters.

  2. Deirdre Breakenridge
    March 17, 2014 @ 11:29 am

    John, you make an excellent point. I find that we can be even more distracted with the amount of media / influencers and conversations that occur. But, keeping focused and “checking in” is really important. It’s great to have community supporters, media and bloggers eager to help when crisis strikes. Thanks for sharing!

  3. Richie Escovedo
    March 18, 2014 @ 10:51 am

    Great list, Deirdre. Thanks for sharing this bit of inspiration for more thought. I have a rule/reminder that has served me well to help keep things in perspective when things go wrong: Not everything is a crisis, sometimes it’s just bad news.

  4. Deirdre Breakenridge
    March 18, 2014 @ 11:28 am

    Thanks, Richard! Your rule / reminder is a good one. Why add unnecessary fuel to the fire. It’s so important to keep things in perspective and to react accordingly.

  5. Chris Biddle
    March 18, 2014 @ 11:46 am

    My favorite golden rule for media relations:

    Never lie. Never lie. Never lie. If you do lie, it will come back to bite you.

  6. Deirdre Breakenridge
    March 18, 2014 @ 11:52 am

    Chris, one of my favorites too. It’s sad how many find out about this rule the hard way. Thanks for sharing 🙂

  7. Jeff Domansky
    March 18, 2014 @ 10:44 pm

    Enjoyed your PR golden rules Deirdre. Here are my two favorites:
    1 Don’t just point out problems, bring solutions.
    2 ABLE: Always Be LEarning.

  8. Deirdre Breakenridge
    March 19, 2014 @ 9:07 am

    Thank you! Your golden rules are excellent. I remember when I owned my agency how much I appreciated the team members that who could bring solutions rather than just raise a bunch of red flags. I also believe that “ABLE” is the main ingredient in career growth. We can never stop learning. Thanks again for your great insights.

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