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  1. Mike Bawden
    April 8, 2013 @ 12:34 am

    Hi Deidre,

    Great article on the fundamentals of being a great PR person – whether you’re working in an agency or in-house. I can’t underscore the need to be in-touch with the technology enough. I work with people who “know” they have to be on Facebook but seem to take pride in not knowing how to post anything on their page. Odd, isn’t it?

    I’ll be sharing your list with my readers and friends.

    Best Regards,

    Mike Bawden
    Brand Central Station

  2. Deirdre Breakenridge
    April 8, 2013 @ 8:17 am

    Hi Mike, thanks so much for your comment. We’re on the same page with the importance of technology. There’s “knowing” technology and then there’s really knowing it to be more strategic in your participation. I appreciate you sharing my list with your readers and friends. Have a great week.

  3. Suzanne Mannion
    April 16, 2013 @ 7:28 am

    Hi Deirdre, Great post – excellent points for those entering the field and those of us who’ve been around ‘a while’!!! We also encourage clients to collaborate with colleagues from departments that are not usually at the communications table. It enables the communications team to get a deeper understanding of the business / brand, but also open up for new thinking.

  4. Deirdre
    April 16, 2013 @ 8:25 am

    Hi Suzanne, a deeper understanding of business and the brand is so important for communications professionals. Of course, that requires being tapped into different areas of the organizaiton. I checked out your post (TY for sharing) and you pointed out that email is back on top. I listened to the Marketwired Webinar with Chris Brogan yesterday, and he feels the same way. Chis has an interesting new book that you might want to check out called the Impact Equation. Thanks for stopping by to comment!

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