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  1. Daryl Pereira
    January 16, 2008 @ 6:20 pm

    Nice post. I’d agree that missing out on the social media (SM) conversation can potentially weaken a business, increasingly as time goes on and usage of SM grows.

    It can be time-consuming to be involved in this form of communication. Do you think it’s worth highlighting that upfront? For instance keeping a corporate blog going can take a considerable amount of regular resource (something particularly scarce at the C-level).

    Do you think it can help to tie this effort to tangible business rewards? For instance, a corporate blog leading to an increase in overall site visibility in search can have a directly positive effect on sales. Do these kind of arguments carry any weight?

  2. Deirdre
    January 16, 2008 @ 6:36 pm

    Great feedback. Thanks for commenting. I think that executives need to know that blogging is time consuming however, we all know that’s what it takes to build the best relationships and earn trust. After all, C-level execs can’t hide behind a moniker anymore. Look at the “Dell Hell” example. I think the more a brand is willing to take a position, share it’s voice, show some perspective and be humanized through its executives, the more likely its customers and prospects will trust the brand itself. In addition, blogging can definitely lead to overall site visibility as the blog comments will be picked up by the search engines and can also be tracked by sites like Technorati. I think this argument does carry weight and foreward thinking companies are realizing that the time spent blogging and social networking is worth the time invested.

  3. Robert Weir
    February 3, 2008 @ 12:49 pm

    The Obama campaign will be a case history that will lead to more social media. His use of the Internet us just incredible. He has almost a quarter million contributors for a total of more than $32 million. I get an email message from someone on his team daily and his later tool for contributors is to link them together using opt-in messaging. Who will write the book on how he used social media to drive his contributions?

  4. DBreakenridge
    February 3, 2008 @ 2:42 pm

    Robert, you’re right, Obama has done an great job using using social to drive his campaign. That would be a very informative and useful book.

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