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  1. Suzanne Mannion
    June 12, 2012 @ 6:16 am

    Agree! The point of establishing a social media presence before a problem strikes is well taken & a strong argument for getting involved even a bit. Regarding crisis plans, social media is now a MUST for such programs. Duties and procedures must be put in place. But like every aspect of a crisis plan, the social media component must be updated regularly – perhaps even more often than other plan elements because the social media landscape is changing all the time. For more of our team’s thoughts on the topic we recommend our blog article “PR and Social Media: Is a Crisis Management Plan Required to Adapt?”

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