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  1. Jackson Wightman
    March 29, 2010 @ 8:33 am

    Lots of useful info here.

    You talked about interacting with a blogger for awhile before pitching them.

    In my shop we’ve found this is CRITICAL to success.

    Specifically, in terms of commenting the following have worked for my team (and might for other teams :):

    – Leave meaningful comments, not just “GREAT post” type ones
    – Even if you plan to pitch the blogger eventually – or could down the road – it is OK to disagree with what they say. Too often comments sections read like a gathering of “yes men/women” and most of the folks that I know who blog WANT to hear opposing points of view
    – where applicable share content in the comments section that is not yours.

    Thanks again Deirdre. I think commenting and interacting PRE any sort of self interested pitching initiatives are a real key.

  2. Deirdre
    March 29, 2010 @ 8:56 am

    Hi Jackson! Thanks for sharing your thoughts on my post. I like that you are thinking long term and building a relationship, even if you plan to pitch later. Also, your comment about giving the opposing point of view is a very good one. We don’t always have to agree. I’ve had a few folks on my blog challenge my thoughts and at times have opened my eyes to new and interesting perspectives. PR people, in general, should not be yes men/women, whether we’re giving our opinions to the CEO or commenting on a blog.

  3. Phyllis Ershowsky
    March 29, 2010 @ 9:18 am

    Hello, Deidre — although the last thing I would want to sound like is a “yes woman,” I do get a lot out of your posts, especially this one. As a relatively new blogger, I am still trying to find my voice and a balance between the personal and professional perspectives. Your posts keep relevance and relationships top of mind, and the student chat info adds a new dimension to the PR Strategy class I teach. So thank you for all you do!

  4. Deirdre
    March 29, 2010 @ 12:39 pm

    Hello Phyllis, in this case, I think it’s wonderful 🙂 I really appreciate your feedback on my posts and if I can assist you in your blogging efforts, just let me know. Also glad to hear that #PRStudchat is helping you with your PR Strategy class. Thank you!

  5. Ann Marie van den Hurk, APR
    March 29, 2010 @ 9:47 pm


    Spot on. I think we’re all trying to find our way in this new media landscape. I’ve been a PR pro longer than I’ve been a blogger, but I use the same skills and enjoy both equally. PR and blogging are all about sharing information and connecting so it can be an easy fit if you’re open it to.

  6. Deirdre
    March 30, 2010 @ 10:46 am

    Hi Ann Marie, yes sharing and connecting the right way are key points. I haven’t been blogging as long either but I notice that there are many skills that we use in relationship building that work across the board. I always try to keep in mind that no matter who I am interacting with…that person has individual preferences. Of course, finding out these preferences takes time and commitment to the relationship.

  7. Kyle Sharick
    April 1, 2010 @ 12:14 pm

    I have to be honest, I have only been active in SM for a short time. At first I was scared that I would be ignored, but as your post points out, it’s all about continually being active with people. Even on SM people can tell if you’re faking or being genuine. Plus it is always nice to talk to someone who really cares. Therefore I just wanted to say thanks for all the continued advice you offer. I am definitely listening in.

  8. Deirdre
    April 1, 2010 @ 12:21 pm

    HI Kyle…I think it’s great that you are listening into the conversations. I have to admit that when I started out, there were certain communities where I felt a bit intimidated and it took a while for me to join the discussion. But, I learned the more you listen and participate with meaning, the relationships naturally follow. Thank you for sharing your thoughts with my community and I look forward to chatting more 🙂

  9. Trent Callier
    April 25, 2010 @ 5:04 pm

    Hello Deirdre, I really understood your post about how to connect with a PR blogger. I agree with your stance that if I want someone to connect with me, I would want them to try and know something about me because I would also think if a person took the effort to see the stuff that I worked on then they would seem like a person that is more committed to me. I think it is easier to work with someone who have a friendship connection with you rather than a person who just sent me something to use by email.

    Thank You
    Trent Callier

  10. Deirdre
    April 25, 2010 @ 6:41 pm

    Hi Trent, thanks for sharing your perspective. I think that what you described happens naturally as you are giving of yourself and listening to the needs of bloggers and sharing the right information with them. They, of course, will appreciate your information, take an interest in you and want to share back. It’s always great to have that connection first, where you know someone and feel comfortable with them. I have formed relationships with many bloggers through conversations and commenting on their work. This has led to a reciprocal types of relationships, which are the best scenario. I think that using social media is one of the greatest ways to develop to a relationship. However, I do think that there are times that I move conversations from Twitter to email and then hopefully to an in person meeting 🙂

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