Become The Influential Communicator with Deirdre Breakenridge
Experience Media Training with a FEEL Lens
FEEL ignites engagement through all of your channels. From media interviews and social media to speaking engagements and company meetings, FEEL is the stepping-stone to become a trusted leader. You lead the conversation with your mind, and your heart as you grow your influence
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Have you been watching ‘The Good Place’ with Kristen Bell and Ted Danson? If you haven’t seen this Netflix series, then it’s worth a watch. The show is a comedy that gets you thinking about Heaven and Hell. It focuses on ethics and values, the choices you make in life, and where humans end up … The Good Place or The Bad Place.
Can you name a day, in the past couple of years, when you didn’t have to show up for a video meeting, you didn’t go to YouTube to watch a video, or check out video courses on a learning platform, such as LinkedIn Learning to increase your skills and knowledge?
When I think back to the early days of my PR & Marketing career and learning new skills, I remember how “training” meant college courses and industry association meetings. I was reading books, business publications, trade magazines and newspapers.
When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others. From Harriet Tubman and Eleanor Roosevelt to Mahatma Gandhi and Nelson Mandela, there’s no shortage of visionary leaders in history who have placed ethics and values first, tuned into their Ethics GPS, and have accomplished positive change for the good of humanity.
A situation stands out in my mind from 20 years ago. At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. When the error was discovered, there were other leaders at the firm who made excuses for him. I heard everything from “oh, he’s a good guy” and “what’s one little white lie” to “a tiny exaggeration doesn’t hurt anyone.”
Senior Director Organizational Development – Wind River“Deirdre provides a thoughtful framework that guides the presenter to transition to a storyteller. In addition, storytellers are provided tips and real-time feedback on how well they are able to connect with and engage the audience while navigating challenging communications. These sessions have developed our presenters into skilled speakers.”
Corporate Mindfulness Strategist
CEO, FRONT-LINE ANTI-BRIBERY LLC
“I have had the opportunity to work with Deirdre Breakenridge through her firm, Pure Performance Communications, over the past four years. My initial exposure to Deirdre’s perspective was reading her book Putting the Public Back in Public Relations, which I found so inspiring, that I engaged her through Pure Performance. The leadership that Deidre provided me in terms of reputation rebuilding and rebranding remains foundational to my current practice and continues to be a pillar of my success. Deirdre is a pleasure to work with, well organized, and extremely sensitive and mindful of deadlines, as well as breaking down long term versus short term goals.”
FOUNDER, POWER2IMPROVE, COACH, TRAINER & SPEAKER
“Deirdre is so much more than that the world-famous modern PR lady who writes books you just have to read. I keep finding myself standing on her shoulders when I talk on the subjects of PR, Marketing Communications and customer dialogue. She shares her knowledge and experience so as to better the world. And, to top it all of, she is a wonderful sparkling woman that is a role model for any modern times girl or woman.”
CMO, B2B Marketing expert
“I have had the pleasure of working with Deirdre Breakenridge through her firm, Pure Performance Communications, twice over the past seven years. The first time, she worked on Siegel+Gale’s social media program when I served as its Global CMO. Currently, Deirdre is spearheading efforts to raise the profile of key executives at one of my clients, a global digital advertising firm. She’s always a joy to work with – a smart, connected, kind, and energetic communicator who tells it like it is and focuses on getting results.”