TAKE THE FEEL FIRST APPROACH WITH DEIRDRE BREAKENRIDGE
Experience Media Training with a FEEL Lens
FEEL ignites engagement through all of your channels. From media interviews and social media to speaking engagements and company meetings, FEEL is the stepping-stone to become a trusted leader. You lead the conversation with your mind, and your heart as you grow your influence
Latest Blog Posts
When you’re an Ethical Cause Marketer you don’t leave anything to chance. You have to spell out exactly what, how and why you’re supporting an important cause. What does this mean for your brand? How transparent are you about the alliance with the charity of your choice?
Ethics and values have to move across your organization. They are not just words on a plaque that hang on a company wall. Once you’ve identified those ethics and values, it’s time to think about how they adopted and if they are adopted in your company. Why are ethics and values spelled out and then not demonstrated. There may be ethical trouble sports that you can easily identify.
The road to ethics and values is ongoing. You don’t stop shaping your values or reflecting on your ethical conduct as you develop personally and professionally throughout your career experience. Ethics and values go where you go; down every road and they’re with you at every crossroad. At the same time, as you travel this road, you my be challenged with different situations that you haven’t experienced earlier in your career and scenarios that you didn’t learn about in school.
“Why did you pivot to add children’s books to your list of published works? It seems as if they’re on opposite ends of the spectrum,” asked a new acquaintance on LinkedIn. “Yes, I can see why it appears as if business books and children’s books are on ‘opposite ends’. However, whether it’s the business books I write and the consulting and training I’m doing, or it’s the children’s books and the interviews I’m giving on parents and bonding with children, they all stem from a place of FEEL.
It’s here! I’m launching the first ebook in a four-part series, all based on the data and analysis of the results from the FEEL First Test online.
Here’s the “Why” Behind the FEEL Test … The FEEL First Test is part of an ongoing passion project and research experiment. When my stepdaughter, Noelle, who was a Millennial, passed away in September of 2018, I wanted to know what Millennials were thinking and feeling.
CEO, FRONT-LINE ANTI-BRIBERY LLC
“I have had the opportunity to work with Deirdre Breakenridge through her firm, Pure Performance Communications, over the past four years. My initial exposure to Deirdre’s perspective was reading her book Putting the Public Back in Public Relations, which I found so inspiring, that I engaged her through Pure Performance. The leadership that Deidre provided me in terms of reputation rebuilding and rebranding remains foundational to my current practice and continues to be a pillar of my success. Deirdre is a pleasure to work with, well organized, and extremely sensitive and mindful of deadlines, as well as breaking down long term versus short term goals.”
FOUNDER, POWER2IMPROVE, COACH, TRAINER & SPEAKER
“Deirdre is so much more than that the world-famous modern PR lady who writes books you just have to read. I keep finding myself standing on her shoulders when I talk on the subjects of PR, Marketing Communications and customer dialogue. She shares her knowledge and experience so as to better the world. And, to top it all of, she is a wonderful sparkling woman that is a role model for any modern times girl or woman.”
CMO, B2B Marketing expert
“I have had the pleasure of working with Deirdre Breakenridge through her firm, Pure Performance Communications, twice over the past seven years. The first time, she worked on Siegel+Gale’s social media program when I served as its Global CMO. Currently, Deirdre is spearheading efforts to raise the profile of key executives at one of my clients, a global digital advertising firm. She’s always a joy to work with – a smart, connected, kind, and energetic communicator who tells it like it is and focuses on getting results.”