Micro vs. Macro Influencers

Don’t let the name fool you. There are five reasons micro influencers can be more impactful for your brand. Social media marketing...

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A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships. When you FEEL (Face...

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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Social media, data science, predictive analytics, news releases and comms plans - what do young communicators need to learn? In this...

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Take the “FEEL” Test First, Before You Communicate

Here's a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you...

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Moving the Leadership Conversation to FEEL

If I asked you to name the top qualities of a leader what would you say? Leaders have vision. They inspire and motivate people. Leaders are...

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Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

In PR, we're all in the advocacy business -- but most of us are advocating on behalf of a client's product or service. What's it like to...

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Modern Communicators Need to FEEL + THINK Before They Communicate

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart,...

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On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It's the "O" in...

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