Skip to content

Grow Your Influence

DAre you lending your voice and thought leadership expertise to important conversations impacting your customers and the market?

Today, you can build relationships and be the go-to resource for different media professionals and influencers. You can become The Influential Communicator, who is the sought after expert, tapped for interviews, speaking engagements, keynotes and the lead presenter for your team meetings.

The journey begins with executive media and presentation training, which is an opportunity to work with you to build your communication confidence. The Influential Communicator is the professional who is aligned; the expert who aligns vocal, verbal and non-verbal communication cues. When these cues are seamlessly working together, you’re in a state of Communications Flow. You can navigate any conversation, meeting, interview or presentation with ease.

One-on-one online or in-person video training fine-tunes your media interview and communications skills, key messaging, and physical presence. You’ll also learn the best practices techniques for different speaking venues and media interviews, including TV, radio, print, podcasts, Livestreams, webinars, and panel sessions.

For decades, Pure Performance CEO, Deirdre Breakenridge, has been a media and communications trainer who works with executives one-on-one, on an hourly, as-needed basis or in the workshop or training program setting.
Designing a customized program begins with a pre-training discovery session and a Baseline Evaluation to determine how vocal, verbal and non-verbal cues need to align. The discovery session, analyzes past speaking and media interviews, along with an on-camera exercise, to determine the specifics of The Influential Communicator training roadmap.
Training Goals: To work on tightening important messaging, being calm, clear and concise in all spoken communication and raising confidence in speaking, both internally with other leaders and employees, as well as externally with media, partners, communities, etc.
Training Approach: To coordinate a series of one-on-one sessions based on the set goals for speaking, media interviewing, meeting presentations, etc., and to use training time to help reach these communication goals. All training sessions are a combination of communications discussion, movies, presentations, recorded audio exercises, and video evaluations.
Storytelling and Media Techniques: The media and storytelling techniques may include, but are not limited to: 
  • Getting calm and focused through self-hypnosis and breathing techniques.
  • The ‘Power of the Pause” to eliminate unnecessary filler words.
  • Exhibiting confidence through verbal and non-verbal cues.
  • Working through the Big Concept Framework (The 4-Step Storytelling Framework).
  • Message tightening with the 4S Strategy for Better Storytelling.
  • Best practice tips for body language during presentations and media interviews (online and offline)
  • Enhancing confidence when fielding questions with the KNOW, MOVE & REDIRECT technique.
  • Learning the media AGENDA (Attitude, general Bias, Education, Narrative, Data & how audiences are Affected by a topic). 

Then, as The Influential Communicator you can work with Deirdre and her team of PR experts to connect and build better relationships. You’ll gain access to the media and be recognized as the go-to trusted resource, building stronger relationships based on trust and the credibility of your information.

Deirdre’s team will do the media due diligence and work with you to:

  • Evaluate current communication outreach including any news releases, blog posts, social media content, and community engagement.

  • Develop your thought leadership and messaging at various communication touch points.

  • Assess current media coverage and assemble a targeted contact list of print, online and broadcast radio and TV media outlets.

  • Identify major pitch points and potential angles for media interviews, appearances, expert commentary, bylines, etc.

  • Pinpoint core messaging to share with the media as they relate to specific news and information affecting the public.

Working with the media for decades, Deirdre’s team has carved deep inroads into different media outlets including:

  • TV Outlets / Affiliate Stations in Targeted Cities:

  • Online / Blogs / Print Media

  • National and Local Radio Shows

  • Audio and Video Podcasts

  • Other Media including Live Streaming Shows and Wikipedia

You can take your thought leadership to a new level by becoming The Influential Communicator. Then, learn about a targeted approach with a team of skilled PR professionals to gain more exposure and greater trust in the market as you grow your influence across different media channels.

Book a Complimenary Session